★ Flagship Guide
Guide
GEO Explained: How AI Search Decides Which Businesses to Cite, and Which to Ignore
GEO is the practice of making your business visible, citable, and accurately represented in AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews.
Fadi El Chami
Founder, Aivarize
Mar 2026 · 15 min read