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    Aivarize
    How We Work

    From blind spots to visibility.
    Here's how the process works.

    Every engagement follows the same principle: measure first, then act on what the data shows. No generic playbooks. No work that doesn't trace back to a finding.

    Stage 1

    Four stages.
    Each one earns
    the next.

    We don't ask for commitment upfront. Each stage delivers something concrete, and you decide whether to continue based on what you've seen.

    Free GEO Quick Scan

    See where you stand in 30 seconds.

    The fastest way to understand your AI visibility. Enter your URL and get a GEO Score from 0 to 100 across five dimensions — brand & entity, content quality, AI citability, AI discoverability, and technical foundation.

    You'll see your biggest strength, your biggest gap, and three quick wins ranked by impact. No signup. No sales call. Just a clear starting point.

    Most sites score between 25 and 55. If yours scores above 70, you're ahead of nearly everyone. If it scores below 40, AI search engines are likely citing your competitors instead of you.

    Stage 2 — GEO Audit

    The full diagnostic. Every AI platform. Every dimension. Your competitors.

    We test your site across ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, Claude, and Grok — not in theory, but with live queries to each platform, measuring whether you actually appear in AI-generated answers. Your site gets scored across 70 distinct criteria tuned to how each platform selects sources.

    01

    GEO Score Breakdown

    A 0-100 score with point-by-point breakdown across five dimensions: Brand & Entity, Content Quality, AI Citability, AI Discoverability, and Technical Foundation.

    02

    AI Response Test

    Your actual citation share across 7 platforms — ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, Claude, and Grok. Not theoretical; measured with live queries.

    03

    Competitor Benchmark

    Side-by-side comparison against up to 3 competitors, so you see not just where you stand, but where you stand relative to the companies you're competing against for citations.

    04

    Platform Readiness

    Platform-by-platform readiness scores showing where you're strong and where you're exposed. Each platform has different source selection logic.

    05

    30-Day Action Plan

    Prioritized findings mapped to specific fixes. Not a generic checklist — specific recommendations ranked by impact for your site and situation.

    06

    Professional Report

    A PDF report with visualizations, suitable for executive stakeholders. The audit takes 3 to 5 business days and produces results your team can act on immediately.

    The audit's action plan becomes the roadmap. Every finding maps to a specific fix. We walk you through the results, answer questions, and recommend which fixes will move the needle most for your situation and budget.

    Stage 3 — Targeted Fixes

    Fix what matters. Skip what doesn't.

    We don't sell packages. Your audit determines which fixes you need. Some sites need crawler access fixed and schema implemented — a focused, technical engagement. Others need deep content restructuring across dozens of pages. The scope depends entirely on what the data shows.

    AI Crawler Access

    Configure which AI bots can access your site. Immediate impact on discoverability.

    Schema Markup

    Deploy structured data from 12 AI-optimized templates. Organization, Local Business, FAQ, Article, E-Commerce, and more.

    Content Optimization

    Restructure your highest-impact pages for AI citability. Definition patterns, answer-first structure, statistical density, internal linking, image optimization. This is the biggest lever — it directly impacts 48% of your GEO Score (AI Citability 23% + Content Quality 25%).

    Brand Authority Strategy

    Build presence on the platforms AI trusts. YouTube, Reddit, Wikipedia, LinkedIn — prioritized by their measured correlation with AI citations.

    Platform-Specific Optimization

    Custom action plans for the 2-3 platforms where you're weakest. What ChatGPT needs is different from what Perplexity needs.

    Technical SEO

    Security headers, meta tags, sitemaps, mobile optimization, server-side rendering assessment.

    llms.txt Creation

    A complete llms.txt file for your site, with automatic page categorization and deployment guide. Fewer than 5% of sites have one.

    Fixes are scoped based on audit findings. We always recommend starting with the highest-impact, lowest-effort fixes first.

    Stage 4 — Ongoing

    AI responses change monthly. Your visibility should only go up.

    40-60% of the sources AI platforms cite shift every month. Competitors publish new content. Platforms update their algorithms. Fixes that worked in January can erode by March without monitoring.

    Option A

    Monitoring

    Monthly re-audits across all 7 AI platforms, competitor tracking, AI share-of-voice trends, and a professional report with advisory call. You get the intelligence and recommendations. Your team implements.

    Best for: teams with in-house capacity who need data and direction.

    Option B

    Growth

    Everything in Monitoring, plus we do the implementation. Content optimization, schema maintenance, llms.txt updates, new content briefs, and a monthly strategy call.

    Best for: teams that want GEO handled completely, not just tracked.

    Both options include before-and-after comparisons so you can see exactly what's improving. Monthly reporting ties GEO score trends to AI citation share and referral traffic — not vanity metrics, but signals that connect to business outcomes.

    The process

    What happens during a GEO audit?

    A GEO audit runs in three phases. Phase 1 discovers your AI visibility baseline: we analyze up to 50 pages, check AI crawler access across 12 crawlers, scan your brand presence on 8+ platforms, and detect your entity footprint in knowledge graphs. Phase 2 scores your site across 5 dimensions using 70+ deterministic criteria — no AI-generated judgments, every point traceable to a specific signal. Phase 3 synthesizes findings into a prioritized action plan ranked by score impact. The entire process runs across 7 AI platforms because each trusts different sources: ChatGPT relies on Bing and Wikipedia, Perplexity favors Reddit and fresh content, Google AI Overviews draw from organic rankings. The output is a GEO Score from 0 to 100 with dimension-level breakdowns showing exactly where to focus first.

    What Makes This Different

    What you should know about how we work.

    Every score is explainable. When we say a passage scored 42/100, we can show you exactly why — which signals contributed, which were missing, and how much each one is worth. No black boxes.

    Platform-specific, not generic. We don't optimize for "AI search" as if it's one thing. We measure and optimize for each platform independently because they have fundamentally different source selection logic.

    Research-backed methodology. Our scoring criteria are built on published research from Georgia Tech, Princeton, IIT Delhi, Ahrefs, and Google's own quality guidelines. Not opinions. Not best practices blog posts. Peer-reviewed findings translated into measurable signals.

    No lock-in. The free scan is free. The audit is one-time. Fix services are project-based. Retainers have minimum terms but you're never trapped. Every stage earns the next on its own merit.

    We practice what we measure. Our own site is optimized using the same methodology we apply to clients. We eat our own cooking.

    Every engagement starts the same way.

    A free GEO Quick Scan shows you where you stand. If the score raises questions, we're here to answer them.

    Or, if you'd prefer to talk first — get in touch.